Privacy Policy

Privacy Policy

Last Updated: September 2026

At HairAurum, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how HairAurum collects, uses, stores and handles information when you visit our website, purchase our products, book an online demo, contact our team or otherwise interact with our services.

By using the HairAurum website or providing your information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with HairAurum, we may collect information such as:

• Full name

• Mobile and WhatsApp number

• Email address

• Billing and shipping address

• City, state and postal code

• Order and transaction details

• Products viewed, purchased or added to cart

• Demo or consultation preferences

• Product interests and requirements

• Customer-support communications

• Reviews and feedback submitted by you

• Device, browser and website-usage information

• IP address and related technical information

• Marketing and communication preferences

When necessary for providing product guidance, you may voluntarily share additional information, photographs or preferences with our team.

We encourage customers not to share unnecessary sensitive personal information.

2. How We Use Your Information

HairAurum may use the information collected to:

• Create and manage your customer account

• Process and fulfil orders

• Arrange shipping and delivery

• Process cancellations, returns and refunds

• Provide customer support

• Schedule Free Online Product & Look Demos

• Provide requested product guidance

• Communicate order and service updates

• Improve our products, website and customer experience

• Personalize product recommendations and website experiences

• Manage reviews, feedback and customer enquiries

• Detect and prevent fraudulent or unauthorized activity

• Maintain appropriate business and transaction records

• Send offers, product updates and marketing communications where permitted

• Measure website, advertising and campaign performance

• Comply with applicable legal and regulatory requirements

We aim to collect and use only information reasonably necessary for legitimate business and customer-service purposes.

3. Free Online Demo & Consultation

When you book a Free Online Product & Look Demo, we may collect information such as your name, contact details, preferred product category, preferred date/time and information you choose to provide about your desired look or product requirement.

This information is used to arrange the consultation and help our team provide relevant product guidance.

Information voluntarily shared during a consultation will be handled in accordance with this Privacy Policy.

4. Orders & Payments

When you place an order, we collect information necessary to process and fulfil your purchase, including your contact, billing, shipping and order information.

Online payments may be processed through authorized third-party payment gateways or financial service providers.

HairAurum does not intend to directly store complete card credentials, UPI PINs, banking passwords or other authentication credentials handled securely by the relevant payment provider.

The payment provider’s own privacy and security terms may also apply to information processed through its services.

5. Shipping & Delivery

To fulfil your order, necessary information such as your name, contact number, delivery address and order details may be shared with courier, logistics or delivery partners.

Such information should be used only to the extent necessary for order fulfilment, delivery, tracking, returns and related services.

6. Cookies & Website Technologies

HairAurum’s website may use cookies and similar technologies to improve website functionality and understand how visitors interact with the website.

These technologies may help us:

• Keep products in your shopping cart

• Remember certain preferences

• Understand website traffic and visitor behaviour

• Improve website performance

• Measure marketing campaigns

• Personalize relevant experiences

• Support advertising and remarketing activities

You may be able to manage or disable certain cookies through your browser or available website cookie settings. Disabling certain cookies may affect some website features.

7. Analytics & Advertising

HairAurum may use analytics, advertising and marketing technologies provided by third-party platforms to understand website performance and improve our marketing activities.

Depending on the services implemented on the website, these may include technologies associated with search engines, social-media platforms, advertising networks and analytics providers.

These services may use cookies, pixels or similar technologies according to their respective privacy policies and your applicable choices.

8. Marketing Communications

Where permitted, HairAurum may communicate with you through:

• Email

• SMS

• WhatsApp

• Phone

• Digital advertising or remarketing

These communications may include new products, collections, offers, product-care information, abandoned-cart reminders and other HairAurum updates.

Where applicable, you may opt out of promotional communications using the unsubscribe or opt-out method provided in the communication or by contacting HairAurum.

Essential communications relating to an existing order, payment, delivery, refund, account or requested service may still be sent where necessary.

9. Sharing of Personal Information

HairAurum does not sell your personal information as a standalone commercial product.

We may share necessary information with service providers that support our business operations, including:

• Payment service providers

• Courier and logistics companies

• Website and technology providers

• Customer-support service providers

• Communication platforms

• Analytics providers

• Advertising and marketing platforms

• Professional advisers

• Government or regulatory authorities where legally required

Information shared with third parties should be limited to what is reasonably necessary for the relevant service or purpose.

10. Marketplace Purchases

HairAurum products may also be available through third-party marketplaces.

When you purchase HairAurum products through a marketplace, your personal information may initially be collected and processed by that marketplace according to its own privacy policy.

HairAurum may receive certain order, fulfilment and customer information from the marketplace where necessary to process your order, provide support or meet applicable business and legal requirements.

11. Data Security

HairAurum takes reasonable administrative and technical measures to help protect personal information against unauthorized access, misuse, loss, alteration or disclosure.

However, no website, electronic transmission or digital storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should not share passwords, OTPs or payment authentication information with unauthorized persons.

12. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Fulfil the purpose for which it was collected

• Maintain customer and transaction records

• Provide after-sales support

• Resolve disputes

• Prevent fraud

• Meet accounting, tax and legal requirements

• Comply with applicable laws

Information that is no longer reasonably required may be deleted, anonymized or otherwise handled according to applicable requirements and business needs.

13. Your Choices & Rights

Subject to applicable law and circumstances, you may contact HairAurum regarding your personal information, including requests to:

• Review certain personal information held by us

• Correct inaccurate or outdated information

• Update your communication preferences

• Withdraw consent where processing is based on consent

• Request deletion of eligible personal information

• Raise a privacy-related concern or grievance

Certain information may need to be retained where required for legal, accounting, fraud-prevention, transaction or legitimate business purposes.

We may also need to reasonably verify your identity before processing certain privacy-related requests.

14. Children’s Privacy

HairAurum’s online shopping and consultation services are intended to be used by individuals capable of entering into purchases under applicable requirements.

We do not knowingly seek to collect personal information from children for independent online purchases without appropriate authorization.

If you believe that information relating to a child has been provided to us inappropriately, please contact HairAurum.

15. Third-Party Links

The HairAurum website may contain links to third-party websites, marketplaces, social-media platforms or services.

HairAurum does not control the privacy practices of independent third parties. We recommend reviewing the privacy policy of the relevant third-party service before providing personal information.

16. Changes to This Privacy Policy

HairAurum may update this Privacy Policy from time to time to reflect changes in our website, services, technology, business practices or applicable requirements.

Any updated version will be published on this page with an updated revision date where appropriate.

We encourage customers to review this page periodically.

Please include sufficient information about your request so that our team can assist you appropriately.

HairAurum
STAY CONFIDENT. STAY YOU.